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DESIGN・STRATEGY・INNOVATION

There’s magic in seeing the ordinary with new eyes.
The secret to creative breakthroughs in business innovation is not always flashy new technology. It is something deceptively simple on the surface, but hard to practice without the right tools & mindsets.

It’s the art of paying extraordinary attention to the ordinary — opportunities hidden in people, places, products, experiences, markets — which are easy to overlook or dismiss.

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